by arin | Oct 21, 2013 | Startups
How can you reach the C-suite of your ideal customer? Public flattery may just be a good tactic to consider in B2B marketing. At the Mid Atlantic Marketing Summit in Baltimore, I met Trevor Lynn, Marketing Manager at Social Tables. He gave a short talk that...
by arin | Jan 17, 2013 | Events, Lean Startup, User Group Reports
My background is technical, not in sales. But as a lean entrepreneur, I have to wear my sales and marketing hat more than I wear my programmer hat these days. So I was excited when I could make it to this month’s DC Lean Startup Circle. The topic was Lean Sales and...
